SVAASA' (pronounced sv—aas, meaning: ‘breath' in Sanskrit), this newly incorporated entity in the year 2001 has been formed by the present generation of the ancestral Raja Group of Companies. The Raja Group, owned by the Mehra's was established in 1832. Named after the seventh generation forefather Raja Singh, the group pursued trade in commodities & tea growing business via the silk route from Afghanistan & Central Asia all the way to East India. Over the years this group has diversified into the hospitality sector with the establishment of the Ritz Plaza Hotel, the first centrally air-conditioned luxury property of its kind on the prestigious Mall Road of Amritsar in 1963, and travel trade businesses, GSA of domestic and international airlines and also real estate development in 1985 including the first private golf course in North India. With a turnover of INR 200 million in the group, the Mehra's sold their share in the Raja Group in 2001 and created a new offspring, SVAASA'. SVAASA' is a professional group with a strong foundation and a focused direction. It identifies itself as trendsetters, designers and creators where by through ways of high-end packaging and presentation with its charming personal touch it offers consumer products and services in the holistic healthcare and hospitality industries. With its interests identified in real estate, wellness and lifestyle, the team often incorporates all these three aspects when involved in a project.
Our flagship venture is Ranjit's SVAASA', the first concept holistic spa resort in the Northern Plains of India. Its USP is promoting health, heritage and hospitality products and services, thus including the time immemorial natural self–preventative and self–enhancing therapies and sciences. Giving a new structure to the field of providing wellness, the Mehra Family has introduced an up-market Heritage Boutique Spa that caters to the Spa curious and savvy clientele, domestic and international, and provides designer luxurious accommodation in its Colonial Manor with its entire ambience of grandeur & a personal touch. Well renowned through the travel and lifestyle industry and in the capital region's real estate sector, Ranjit's SVAASA' has established a branding under SVAASA' that is trusted and cherished.
SVAASA' also exclusively owns & manages the real estate business & golf course that has now been converted into a residential group housing & commercial complex erstwhile under The Raja Group. It is on the verge to expanding its keen aesthetic sense accompanied with the business aspect in other consumer related ventures. Aim and Projections
•  Devoted to promoting a healthy and preventative lifestyle through the treasures that nature has to offer, the SVAASA' group aims to provide state of the art boutique accommodations, high quality & natural spa services, organic/natural meals and select high value products for its clients through its owned properties and franchises.
•  With the highest quality of well-researched and developed organic/natural/herbal and dietary supplements, SVAASA' aims to provide to the growing Indian market via distributorship the benefits of such international reliable and quality conscious nutraceuticals and organics. It is in the final process of availing the complete distributorship for India of a few of the top international quality conscious herbal/natural/organic supplements & lifestyle products and brands from the U.S., U.K., Australia, China to name a few. The hub of which shall be its flagship Boutique Store in the NCR.
•  In order to spread the knowledge & benefits of wellness and with the in-house experience in this segment, SVAASA' aims to enter the publishing industry by means of an alternative lifestyle, wellness and healing magazine. With its vast resources and contact with healers, health practitioners and therapists, it shall through this publication create the missing platform of providing the apt knowledge and guidance in the field of holistic healing, alternative lifestyle and wellness.
•  Develop its land holdings in the National Capital Region of Gurgaon by means of international collaboration with a well-established brand in the hospitality sector. An up-market designer eco friendly resort to tap on the existent key market and also the influx of foreign tourists.
Chairperson of SVAASA' Group of Companies
Mrs. Rama Mehra is a noted Interior Architect from the South Delhi Polytechnic, New Delhi and has been managing all the structural and interior projects adopted by the hospitality division of the Raja Group. She has presently created and designed the boutique SVAASA' Spa & Ranjit's SVAASA' Resort. Her in-depth knowledge and on-going research in the stream of alternative lifestyle and wellness has been the key behind SVAASA' Spa & Ranjit's SVAASA' Resort. With experience in the publishing sector as well as promoting and propagating the highlights of leading a nature friendly lifestyle, she has a strong hold amongst many in this field.
Managing Director – Goldenlake Properties Pvt. Ltd.
Iqbal R Mehra, is a graduate in Finance and Information Systems from The Wharton School, University of Pennsylvania. He has consulted for several banks on Customer Behavior and Profitability during his one-year term with Unisys Corp. at its headquarters in Philadelphia. With the Chairperson he has worked in conceptualizing and actualizing the businesses, and is engaged in the finance, business development and real estate.
Chief Marketing Officer – Goldenlake Properties Pvt. Ltd.
Vishal C Mehra, a graduate from Central St. Martin's, London in Art & Design. His previous experience includes sales and marketing assignments in UK, USA and India. He has been crucial in styling of the antique property of the resort and is currently the head of marketing, advertising and media relations for the SVAASA' group as well as the key in charge of all lifestyle-based developments.
Chief Operating Officer – Goldenlake Properties Pvt. Ltd.
Abhimanyu R Mehra, a graduate of London School of Economics in Finance & Management alongwith postgraduation in hospitality management from Les Roches, Switzerland is the head of resort & spa operations of SVAASA' . His previous experience was with Hyatt Regency Chicago as their Asst. F&B Manager & a term with Le Meridian, New Delhi.
Business Development – Goldenlake Properties Pvt. Ltd.
Lindsay Shepherd, a british national, has over ten years of experience in Asia including eight years managing a leading Australian Art Gallery in Hong Kong. Her key concentrations lie in business relations, PR and organizational skills. Recently joined SVAASÁ due to her keen interest and belief in alternative health and wellness, she now manages the intricacies of the Boutique Wellness store as well liaising with our key selected international suppliers.